I’m 46, and I’ve been wearing black eye liner of different types & brands since 15 years old! Back then, wet & wild was about all I could afford, but since then I’ve moved on to Maybelline (unstoppable is decent), then NYX which is another step up, to bigger brands at Ulta and Sephora, like Urban Decay, which I used for a number of years, but paid quite a bit for. Some of their products I still swear by, but after several years and finding this stuff, the relationship between me and their liners has been parted 100%. I gotta tell you, after decades of weaning away from the inexpensive, wet & wild brand.. I’m BACCKK ????. How can it be that the cheapest liner, is actually my #1 favorite ????♀️??? I don’t know, but I don’t care, because it is AWESOME & although I will pay 110% for great makeup, nothing else has topped this liner for me, and the price is so low that it’s jaw-dropping! I buy several at a time just in case the product dies off AKA is discontinued or something! I think I’d be bawling my eyes out. This stuff is super ????. I get a dramatic bold eye, on a huge budget price. I have dry/ sensitive eyes. This product doesn’t irritate them at all. I love the beach and the pool- all things water. I’m a mom and we hit up the water park almost once a week, as we are summertime members, and this brand of liner is soft, super easy to apply, and best yet, has the best staying power of all I’ve tried vs. water, sweat, longevity in general. I’ve used pencils, liquid liners, by far this mechanical style of retractable ‘pencil’, but not really a pencil, more like a thin crayon, has become my #1 favorite type above all others & easiest to apply. It is an absolute staple in my life! I’d pay ten times the price for this stuff if I had to. It’s the best I’ve tried, and I bought about 6 since I recently found them here on Amazon. In store they are a bit more $, but still by far the cheapest liner ever. Who would think the least money would yield the best liner????? This is one example of where you can pay more for others and NOT get what you paid for, or pay much less & get beyond what you pay for! This glides on so smoothly, no skips, no tugging at my aging skin and black IS actually, totally black! I can’t live without this stuff, nor could I recommend it more! It better live on as long as I do ✔️????! 20 stars for this stuff! Buy it & try it! You only have a couple of bucks to lose, and you may be shocked with it, just as I was! Love it ????. 100 stars if I could, but I gotta settle for 5! ⭐️⭐️⭐️⭐️⭐️ ** I hope my review has been helpful. If so, let me know ????.**